Printing materials such as brochures or newsletters can be an expensive and time-consuming process. Luckily, there are many software solutions to streamline the process and make it easier for business owners to create aesthetically-pleasing, professionally-designed marketing documents in house. DTP (desktop publishing) programs are the most commonly used solutions for multipage documents such as these and can be used to create single-page documents, such as posters, flyers and business cards.
The best dtp applications can handle both print design as well as digital design. They include features such as pre-designed templates and layouts which can speed up the process of creating of marketing materials. These programs come with advanced editing features, such as text and image manipulation. They also allow designers to easily modify and format their designs to meet the needs of their clients.
Prior to the introduction of DTP printing newsletters and other documents for business was a costly and time-consuming process. The technology revolutionised business by allowing businesses to create their own brochures and marketing materials at their own expense, thereby reducing costs.
The top dtp software is available at a variety of prices and levels of experience. For instance, the free and open source Scribus is a robust program designed to be user-friendly enough for novices to get to grips with but still packs in some professional-grade features. This includes support for CMYK, spot colours, ICC color management, and the ability to create PostScript or PDF files directly. Additionally, Serif’s Affinity Publisher 2 is a new release of the well-known desktop publishing software, and while it may not offer as extensive a feature set as its rival Adobe InDesign, it still has plenty to offer for most users.
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